Create an About Page
As Chris Ducker (a very well-known blogger and entrepreneur) says:
Your vibe attracts your tribe.
People do business with people. Do you want your image to be that of a big mega-bank where every customer is treated as a number and a dollar sign? Or do you prefer the local bank where you walk in, and they know you by name and ask how your family is?
Having an About Page that reflects who you are and what you’re about will help attract the type of people who will become friends and customers. You can not, and will not, attract everyone. So don’t bother trying.
It’s better to have 1,000 loyal and die-hard fans than 100,000 wishy washy followers that don’t care that much if you post a blog or disappear into thin air.
It’s also more profitable to have 1,000 loyal and die-hard fans. Think about your favorite band or music. The band makes more from the fans that buy every product and show up at every concert than the fans who might come to a show once in a while if something better isn’t going on.
Is your favorite food a banana and cheese sandwich? Then say so!
Be you, and people will be attracted to you. Be quirky, funny, snarky – let your personality shine through. People want to be entertained, inspired, and educated.
If you try to be something you’re not, you will either get bored or be found out.
I learned this in my first (failed) podcast. I did what everyone else expected people in personal finance to do. Look – here’s the artwork from my first podcast:
Clean cut, collared shirt, smiling. All business, professional looking, and boring looking.
Upon receiving some good advice from some really smart people, I scrapped everything and ditched the polo shirt (I’m a black t-shirt kind of guy).
I re-branded everything and became who I was meant to be – the Financial Rock Star. The guy who plays guitar, is in a band, talks about money and investing, and has his cats meowing in the background of the show. I wear cargo shorts and black band t-shirts 340 days out of the year. That’s me.
I don’t hide who I truly am, and it’s paid off. I’m not going to be some guy in a nice suit talking about how to re-balance your investments. I will be the guy with tattoos, strange hair, and talking about how to re-balance your investments.
You should be who you are, and who you want to become.
Your vibe attracts your tribe.
Create a Contact Page
Ever been to a website where you can’t figure out how to get in touch with someone, or they intentionally hide their email address?
Nobody likes that.
How will potential advertisers and companies contact you if they can’t reach you?
Have a contact page that includes multiple ways to find you. At the least you should include:
- Twitter handle
If you have a P.O. box or business mailing address, include that too. (For safety and security don’t use your home address).
Respond to comments and email quickly!
If someone makes a comment on your blog or sends you an email – reply! Doing so quickly helps foster the relationship. Never ignore people.
Some people respond to feedback within 24-hours. I have a rule of 3 business days because I get a lot of emails.
Just a quick reply sometimes that says ‘Thanks for your comment’ might be enough. Your readers want to know you’re paying attention to them. Responding is the quickest and easiest way to do that.
One-to-one communication is a must to build a community of loyal followers of your blog.
You’ve made it through the How To Make Money Blogging guide.
You’ve mastered setting up a blog, how to blog, what to blog about, how to start building your audience, and a bunch of ways about how to make money blogging. Plus you’ve got tons of free tools to use to make you a better blogger.
I hope you’re on your way to becoming a successful blogger.
- Write your About page It can be as long or as short as it needs to be. Make it personal! People want to do business with you, not some nameless, faceless corporate entity.
- Create a Contact Me page Let people know how to get in touch with you.
- Have fun! The most successful bloggers are the ones that do it because they love it.