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How To Market Your Business On LinkedIn in Nigeria

How To Market Your Nigerian Business On LinkedIn (2019)

LinkedIn isn’t only for professionals and job seekers, it's the finest market for Business-to-Business (B2B) gross sales transactions. Even although tens of millions of pros use LinkedIn on daily basis to develop their networks and careers, you too can use LinkedIn to develop your business.

As of early 2019, LinkedIn has over 576+ million users with about 40 p.c day by day energetic customers. With this degree {of professional} engagement, LinkedIn is a social network your business can't afford to ignore.

In this put up, we shall be exploring three (3) great tips on how small companies in Nigeria can leverage the facility in LinkedIn’s viewers for development and gross sales lead. This tips have proved to work overs years and are nonetheless very a lot efficient and relevant to Nigeria companies.

1. Setup A LinkedIn firm web page on your business

A Company Page helps LinkedIn members study your business, your brand, and what companies your business gives. Company Pages are additionally a great manner to set up business experience by sharing content material that's enticing to your target market.

LinkedIn firm pages allow you to present worth to your viewers whereas giving them the possibility to interact along with your business, successfully establishing your credibility as a trusted useful resource. While organising your organization web page, it is necessary to write a compelling abstract of what your business is all about and likewise embrace all mandatory business details equivalent to web site and workplace tackle.


2. Connect & network with potential clients

At its core, LinkedIn is knowledgeable social network. It’s all about profession improvement, skilled connections, business discussions and different forms of business-related actions. It’s not like different social media advertising and marketing platforms, equivalent to Facebook, Twitter or Instagram; there, companies have direct entry to shoppers that they will simply market to with standing updates, photos and different informal posts.

Using LinkedIn for business is all in regards to the network you construct and the connections you make—assume, for instance, about distributors, the people you're employed with, and the people you meet at occasions. With LinkedIn’s superior search capabilities, it’s not solely about who you understand, but it surely’s additionally about who they know. You can leverage current relationships to construct new ones and develop your network.


3. Engage & promote your business on LinkedIn teams

LinkedIn Groups present a spot for professionals to network, share content material and concepts, recruit expertise and search for work, and set up business experience. One important tip for small business homeowners is to be a part of LinkedIn teams which might be related to their goal demographic. Not solely is that this a great manner to “listen in” on what your viewers is speaking about, however there may be occasions for small business homeowners to work together or supply their recommendation.

More importantly, you'll be able to message the members of teams you might be in, even should you aren’t linked. LinkedIn InMail provides up shortly, so this can be a great manner to lower your expenses when constructing relationships with potential shoppers. Below are probably the most popular LinkedIn teams for companies in Nigeria;

To discover a group with pursuits that align along with your business targets, use the search feature on the high of your LinkedIn homepage or try LinkedIn’s recommendations of Groups you could like.


While a lot of the main target over the previous couple of years on social media has been on Facebook and Instagram, LinkedIn has been steadily rising its affect when it comes to B2B advertising and marketing. Whether you need to generate leads, construct brand consciousness, or set up strategic partnerships, LinkedIn can join your brand with more than 500 million professionals across the globe.

Understand that LinkedIn is a social network for professionals to join with different professionals. A business proprietor can, and will, join with prospects, strategic companions, referral companions, and different business homeowners. And as soon as these connections are made, the business proprietor can resolve how to nurture particular connections to develop the relationship.