How to Start a Beauty Blog With WordPress

In Life Trends

If you’re fascinated with magnificence, or are all the time getting requested for hair, pores and skin, and make-up tips, you’ll have thought of parlaying that have into beginning a magnificence weblog. However, you might be overwhelmed with the considered a advanced setup course of on a platform you don’t perceive.

WordPress is the right answer for magnificence bloggers. It’s tremendous simple to arrange a handsome web site by using one of many many out there beauty-related themes. Similarly to how the precise equipment can remodel a particular person’s look, selecting a appropriate theme also can make your weblog look nice.

In this text, we’ll firstly present you two examples of nice WordPress magnificence blogs, then step you thru how to arrange your personal weblog on the world’s most used publishing platform. Let’s get began!

Beauty Blogs That Run on WordPress

Beauty blogging may be very widespread, and due to the huge variety of blogs out there, its tough to select a favourite. However, all the prime magnificence blogs are content-rich and delightful to have a look at (naturally!). Here are a few widespread magnificence websites constructed on WordPress that we predict are value trying out.


Maskcara Beauty Blog

Maskcara Beauty Blog

Run by make-up artist Cara Brook, Maskcara is a web site devoted to celebrating pure magnificence. Here you’ll discover helpful tutorials, product data, life classes and naturally make-up for all sorts of ladies. This web site is image-heavy, using each inventory images and self-taken pictures all through. It additionally options a outstanding Instagram feed alongside the underside of every web page, additional showcasing the websites many tutorials.


Fashionlush Beauty Blog

Fashionlush Beauty Blog

Don’t let the title mislead you. Fashionlush options extra than simply garments – you’ll additionally discover incredible DIYs, health & magnificence tips and journey diaries. This chic-looking weblog is designed to encourage and domesticate its readers’ creativity. The professionally shot images make this web site really feel like a journal straight off the rack – a model that may work nicely for magnificence blogs.

Skinny Confidential

Skinny Confidential Beauty Blog

Skinny Confidential Beauty Blog

The Skinny Confidential is the non-public weblog of magnificence and health influencer Lauryn Evarts. Here yow will discover her private tip on dwelling a extra lovely life – in and out. Tips vary from hairstyles and morning routines, to the very best food in varied cities world wide. While most images are skilled or candids, product heavy pictures cleverly assist feed into the monetization of the positioning (a-la right here is a image of what I exploit, adopted by affiliate hyperlinks within the text).

Kate La Vie

Kate La Vie Beauty Blog

Kate La Vie Beauty Blog

Covering varied features of life, Kate La Vie supply tips for magnificence, inside design and basic way of life. The recent, clear design retains the content material entrance and middle. Plus the straightforward to browse on-site store makes it simple for followers to buy Kate’s prime picks.

How to Start Your Own Beauty Blog With WordPress

Now that you just’ve been impressed, let’s transfer onto how one can begin up your personal magnificence weblog utilizing WordPress. There are 4 primary steps to get began.

1. Choose a Great WordPress Host

You’ll firstly want someplace to host your WordPress web site. We extremely advocate WPEngine’s managed WordPress internet hosting (beginning at $35 per 30 days) as they deal with installs, backups, and updates for you. Flywheel is an alternative choice providing managed WordPress internet hosting, it is cheaper than WPEngine (providing a comparable plat at $28, or a tiny plan for simply $14 per 30 days) – so it may very well be a higher match in the event you’re on a funds. If you’re actually low on money and need to begin small, you might try Bluehost, which begins at $2.95 per 30 days which is a WordPress really helpful host.

There are many top WordPress hosting choices avaialbe to select from. Whichever you select, be sure you choose a host that gives you with both managed WordPress or one-click WordPress set up.

Pick a Domain Name (the URL for Your Blog)

You’ll additionally want a area title. Some internet hosting packages include your area title totally free for the first 12 months (similar to Bluehost). But in case your internet hosting doesn’t include this function it’s simple sufficient to purchase it individually. We like GoDaddy, however most registrars work the identical. Search for the url you need, buy it (we additionally advocate including on privateness and a SSL certificates) then level your new area to your host. After that you just’re prepared to begin blogging

Note: We can’t let you know precisely how to do that because it varies primarily based on the registry and host you’re utilizing. Thankfully each registry and internet hosting firm has directions on their web site for the way to do that… and if unsure ask their buyer assist for assist.

Due to the dedication wanted, you is probably not prepared to take the leap into on-line internet hosting, and that’s okay. You even have the choice to set up WordPress on your personal pc. This is a good way to follow or to design your web site offline. While it appears advanced, it’s not likely that tough. Depending in your working system, one in every of our earlier articles will stroll you thru the method:

  1. Installing WordPress On Mac Locally With MAMPWAMP or LAMP
  2. Local by Flywheel to simply construct your web site regionally
  3. Use DesktopServer to construct a number of native websites

However, when you’re prepared to move your website online, you’ll positively want to revisit our recommendation above for a appropriate host – there’s no method for the world to see your weblog except it’s on-line! With WordPress put in (both regionally or in your new internet hosting plan), it’s time to have a look at themes.

2. Select a Theme

Simply put, themes govern the look of your WordPress web site. There are a plethora of themes out there (with many free options as nicely). But in your magnificence weblog you’ll need to ensure to select a theme that makes probably the most of your content material. The proper theme ought to have a nice structure that places the highlight in your content material, and good integration with social media. Let’s take a have a look at three good examples.

Chic Lifestyle & Beauty WordPress Theme

Chic Lifestyle & Beauty WordPress Theme

Chic Lifestyle & Beauty WordPress Theme

Chic is a premium WordPress theme created for make-up, hair, fashion and way of life web sites. Taking design enter from trade insiders, this theme has a very skilled feel and look that may take your magnificence weblog up one other stage.

Plus the theme consists of full assist for WooCommerce. So if you’d like to take your magnificence weblog to the following stage and begin promoting your personal merchandise (like Maskcara together with her IIID make-up) you’ll be able to! If you’re somebody who likes to suppose massive and is trying a premium possibility Chic may very well be splendid.

Savona Fame Free WordPress Theme

Savona Fame Free WordPress Theme

Savona Fame Free WordPress Theme

The Savona Fame theme options a easy weblog structure with two header menus (a prime bar with social hyperlinks and a essential centered menu under the emblem) and styled widgets. The minimal pink, white and black shade palette is the right begin for any magnificence weblog.

Olivie Beauty Blog WordPress Theme

Olivie Beauty Blog WordPress theme

Olivie Beauty Blog WordPress theme

Olivie is a very female WordPress theme designed for fashion, magnificence, and way of life blogs. It has a number of homepage layouts, sections prepared for advert placements, and a built-in publication signup type to accumulate readers e mail addresses.

This theme can be nice for one-person setups who’ve aspirations to earn money from their weblog sooner or later. With the precise theme chosen, it’s time to have a look at some appropriate plugins.

Revive Free WordPress Theme

Revive Free Blogging theme

Revive Free Blogging theme

Revive is a free theme with a lovely magazine-style structure. There are a number of design choices (together with displaying social media hyperlinks within the header), together with outstanding use of featured pictures and trendy rollover animations all through. This is a nice theme for newbie bloggers who want a easy but trendy design.

3. Install a Few Helpful Plugins

One motive for WordPress’ recognition is the big selection of accessible plugins. Theses are add-ons that improve the platform’s core performance. While plugin selection is a private determination primarily based on the extra performance you want, some are downright important – and actually, we’ve introduced a variety of them in our earlier article on how to get started blogging.

No matter your blogging area of interest, listed below are a handful of key plugins we’d advocate. Please observe – you solely want one plugin for every objective. For instance, you solely want one social plugin (no want to set up all of these).

  • search engine marketing: Your weblog can’t get widespread if people can’t discover you in search engines like google. That’s the place Yoast SEO is available in. This plugin will show you how to type out your onsite search engine marketing serving to you increase site visitors.
  • Security: While you’ll be able to select a full-featured possibility similar to iThemes Security Pro, we like (and use) VaultPress. This plugin takes complete web site backups for you. Some internet hosting firms will present every day backups of your web site however VaultPress backs up actually every little thing (posts, pictures, and many others) and it consists of the highly effective Akismet spam blocker to boot. For simply $39/12 months that’s peace of thoughts you received’t need to miss.
  • Newsletter: We like MailChimp – it’s free for up to 2,000 subscribers. Once you signup for a free MailChimp account simply set up a easy plugin like MailChimp for WP to simply insert your publication varieties. This is nice to promote new content material (Note: Some themes like Chic already include built-in publication assist, during which case you’ll be able to skip this plugin).
  • Social: Many themes include built-in social widgets, which can be sufficient. But for many who need extra management over the position and magnificence plugins like AddThis and Monarch are nice choices.
  • E-Commerce: For any entrepreneur trying to add a retailer their WordPress web site it just about comes down to both WooCommerce (a easy and simple possibility to construct an internet retailer) or Easy Digital Downloads (a bit extra of a studying curve, however rather more customizable). Both are nice decisions to monetize your web site.

Of course there are ton’s of different plugins for customizing your theme, including customized publish sorts,

4. Take Great Photos

No magnificence weblog can survive with out gorgeous pictures. If you’re not a comfy with a camera but don’t fear. It’s simple to study the fundamentals. There are tons of free tips and guides on-line (and on Instagram). You also can complement your self-taken pictures utilizing free stock photos – although for a magnificence weblog we’d argue that its greatest to take your personal.

Unfortunately, some pictures can take a up a lot of area and decelerate your web site. Fortunately, there are simple methods to optimize images them to make sure you keep high quality whereas additionally compressing picture recordsdata to take up as little area as doable.

Bonus Tips for Fashion & Beauty Bloggers

After you’ve setup your web site there may be extra you are able to do to assist your weblog develop. First of all you’ve received to get on the market and community! Leave feedback on different magnificence blogs along with your backlink (simply ensure your remark is purposeful and related – don’t spam different bloggers!). Also be sure you add your web site to Bloglovin’ and take into account including their follow button widget to your weblog’s sidebar or footer.

Depending in your weblog you may additionally apply to be part of an affiliate community like Reward Style or Shop Style Collective. These networks enable you to create a “shop this post” gallery or carousel on the finish of your articles so you can also make a bit of cash when your readers click on in your affiliate hyperlinks (simply ensure to correctly disclose that there are affiliate hyperlinks on the web page per FTC necessities). You can after all join affiliate packages individually and add hyperlinks your self, however the networks simply make it a bit simpler and streamlined which is why you may want to verify them out.


Despite the potential to be overwhelming – particularly in the event you’re not au fait with the method – creating your magnificence weblog with WordPress is straightforward. Furthermore, in the event you select a nice theme and a few appropriate plugins, the entire course of may be an gratifying expertise.

Do you’ve got any questions on establishing a magnificence weblog? Or possibly different tips to share with aspiring bloggers? Let us know within the feedback part under – We’d love to hear what you’ve got to say.